In a new era of technology, it can be challenging to stay relevant as a business. How do you find your niche and gain a customer following that will last? Come up with a revolutionary idea that still manages to be simplistic, and keep customers at the forefront of all you do.
Tobly, a construction equipment rental marketplace, has done just that. Operating much like Uber, Tobly offers various facilities access to equipment necessary for completing projects on a rental basis. You submit a request and they quickly help you find a solution. Tobly has found success in this sector because they found their niche. Prior to Tobly’s conception, if your lift breaks while hanging lights for a weekend event, you may just have no lights. Not many companies provide assistance if equipment breaks outside of business hours. That is where Tobly comes in. They have found success because they do what no other companies do.
Another key to Tobly’s success is the relationships they have built with their customer base. Because they operate on an as-needed basis, a quick response and clear communication is vital. They have made this communication a key part of their business culture. “We’re starting to build that network effect that people hear about it, people use, people recommend us, and then everyone starts really believing and trusting in us.” Because they interact so well with clients, they can quickly build trust. This trust has proven to serve them, and hundreds of other businesses, well time and time again.
Every industry will continue to change as new technologies spur along development. In the midst of this change, the best thing your business can do is remain constant in quality service.
[00:03:02] Intro: What are you reading?
Pablo: That Will Never Work by Marc Randolf
Scaling Up by Verne Harnish
[00:05:41] About Tobly
[00:10:19] What’s your biggest challenge?
[00:13:50] Is Toby a disrupter to the industry?
[00:19:30] Changes in Industry Growth
[00:23:16] What advice would you offer to similar companies?
“A lot of people feel at this time and age is that it's all about service and just getting it out there and people will buy based on the service alone. I still think a big part of his relationships. I really do. But, I think being able to connect with your clients and really be there to help them and serve them and do something they don't expect is valuable for them.” [00:11:55]
“The workflows don't change. What changes is the mindset of our customers.” [00:16:22]
“We’re starting to build that network effect that people hear about it, people use, people recommend us, and then everyone starts really believing and trusting in us.” [0019:02]