The Importance of Innovation in Construction with Killian Ivy

Quotes

“One thing that really sets us apart from just about every CRM out there, most of them, they outsource who’s going to be onboarding you. That person’s going to have worked with, you know, dozens and dozens and dozens of different types of companies, whereas we only work within the same industry.” (24:12)

The Importance of Innovation in Construction

In facility management, we often focus entirely on getting tasks done and fixing problems while ignoring the value of maintaining relationships with our clients. Many companies overlook the benefits of a database that assists in sustaining long-term relationships with customers. Those who do see the value in this are frustrated by the lack of systems built for construction and facility management CRM.

Many CRM softwares are too general and are built for sales companies where the sale is the conclusion of the relationship. The softwares are not made for the management of relationships that are involved in facility management and construction. Luckily, Cosential saw the need for a CRM built specifically for these industries and decided to address the issue.

“One thing that really sets us apart from just about every CRM out there, most of them, they outsource who’s going to be onboarding you. That person’s going to have worked with, you know, dozens and dozens and dozens of different types of companies, whereas we only work within the same industry.” (24:12)

Cosential is built especially for facility management and construction businesses to keep track of clients’ interactions, keeping copious amounts of data constantly at their fingertips. Far gone are the days of searching through spreadsheets, sticky notes, and Rolodexes to find information about a client or a past project. Cosential organizes all of that information and makes it accessible through their software, as well as through your email.

Many business owners are hesitant to transition to CRM software, as they are skeptical that it will be useful and provide a strong ROI. Cosential addresses this skepticism by projecting prospective company’s ROI for one, two, and three years down the line based on their other clients’ numbers. These projections can show executives how their product can impact sales and pay for itself exponentially.

Another common reason businesses are slow to adapt to CRM software is that they do not think this is the time to make such a move. They are busy with other projects to keep the business running, and they choose to put CRM software on the backburner. Often, when executives see the projected difference in their sales, they decide that now is the time to make the transition.

As the younger generation takes over the workforce, they understand the value of technology and leverage its benefits in the office. Millennials recognize how technology can help maintain customer relationships by organizing and keeping information on hand, and they realize how this can benefit sales.

If you are interested in getting more info on Cosential, a CRM built specifically for facility management and construction companies, click here.