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“You have to market only to the folks that you can actually add value to…You need to do your internal work. You need to see how you align with the company, culture, values, systems, and people. And if you align with those things, what is the value you’re willing to give them?…That’s truly how you get through the marketing of today.” – Jim Robinson, (5:03)
“Your stories matter. They have to be real. They have to be super authentic. And then they become instantly relatable…truly get into being a good storyteller, and people will get involved and they’ll pay attention to you.” – Jim Robinson, (12:51)
“Don’t keep trying to sell or engage people that are not going to be truly authentic to you or with you. And if you can’t be authentic to them, don’t engage. Only engage the ones you’re going to truly add value to their lives and maybe their family’s lives.” – Jim Robinson, (42:38)
On this episode of Service Evolution, host Shawn Black is joined by Jim Robinson, the CEO of CGP Maintenance and Construction Services, as well as an author, speaker, certified business coach, and chairman of a nonprofit organization. Shawn and Jim have an insightful conversation on today’s evolving marketing landscape and how businesses can stand out in an increasingly overcrowded marketplace. They discuss the transformations sweeping throughout the marketing world, including an estimated forty-percent increase in marketing messages last year alone. They also consider audience engagement and its undeniable significance in today’s digital realm before providing a few strategies and tactics for increasing engagement with your target audience.
With the incredible rise of marketing material placed in front of people daily, it’s becoming more and more difficult for businesses and service providers to stick out from the crowd. Because of this, it’s imperative to spend time identifying your ideal customer so that you can build your message around your value add for them. By narrowing your target and marketing specifically to those interested in your product or service, you can stand out to the right audience and increase your success rate.
“You have to market only to the folks that you can actually add value to…You need to do your internal work. You need to see how you align with the company, culture, values, systems, and people. And if you align with those things, what is the value you’re willing to give them?…That’s truly how you get through the marketing of today.” – Jim Robinson, (5:03)
There are countless ways to present a message to your target audience, the most important factor is always to be authentic. When you are genuine and authentic, you create buy-in because you are relatable, and a relatable audience is a captive audience.
“Your stories matter. They have to be real. They have to be super authentic. And then they become instantly relatable…truly get into being a good storyteller, and people will get involved and they’ll pay attention to you.” – Jim Robinson, (12:51)
The embodiment of authenticity is contagious and serves as a powerful catalyst for meaningful connection. When you embrace authenticity, you inspire others to be genuine as well, adding value to both of your lives. These meaningful connections can spark long-lasting relationships and will undoubtedly prove valuable.
“Don’t keep trying to sell or engage people that are not going to be truly authentic to you or with you. And if you can’t be authentic to them, don’t engage. Only engage the ones you’re going to truly add value to their lives and maybe their family’s lives.” – Jim Robinson, (42:38)
Thank you for tuning in to this week’s episode of Service Evolution! What are you interested in hearing about? Leave us a comment and keep up with us by following us on Twitter, Facebook, Instagram, and LinkedIn!
On this episode of Service Evolution, host Shawn Black is joined by Jim Robinson, the CEO of CGP Maintenance and Construction Services, as well as an author, speaker, certified business coach, and chairman of a nonprofit organization. Shawn and Jim have an insightful conversation on today’s evolving marketing landscape and how businesses can stand out in an increasingly overcrowded marketplace. They discuss the transformations sweeping throughout the marketing world, including an estimated forty-percent increase in marketing messages last year alone. They also consider audience engagement and its undeniable significance in today’s digital realm before providing a few strategies and tactics for increasing engagement with your target audience.
(1:00) The Evolving Marketing Landscape
(6:43) Adding Value through Authenticity
(10:49) Using Storytelling to Engage Your Audience
(14:00) Authenticity in Messaging
(21:57) Leveraging User-Generated Content
(27:29) Using Data-Driven Insights to Engage Your Audience
(32:39) What Role Does Social Media Play in Audience Engagement?
(41:43) Tips for Improving Audience Engagement
(43:39) Closing Thoughts
Thank you for tuning in to this week’s episode of Service Evolution! What are you interested in hearing about? Leave us a comment and keep up with us by following us.
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